The festival employs over 400 community citizens to assist in the areas of set up & breakdown, staging, sound & lights, event staffing, transportation, ground promotions, police, security, EMS, clean up, etc.
Promoting awareness in the field of education, nutrition, housing, health and wellness, family intervention, financial literacy and professional career building.
The festival will average a $1.5 million economic impact in each hosting city. An average of 3500 out of town attendees spends a minimum of $450 patronizing city attractions such as restaurants, shopping malls, department stores, grocery stores, hotels, gas stations, beauty and barber shops, car rental agencies and many other City attractions.
Many of the local Restaurants & Businesses will have an opportunity to showcase their business in the following manner; On-site banner placement - Participate as a vendor – Become a ticket outlet in which your place of business will generate traffic through media advertisement in which your business will receive $2 per ticket sold.
Musical therapy for the mind, body and soul. Music is the universal language and plays such an important and meaningful role in the lives of many people. Experts on health and welfare suggest that music could be prescribed as a treatment because of the enormous positive impact it has on mental health and well-being. According to Music and Health, music has been used to support those suffering from Dementia and brain injuries by mental health service providers around the world. In the Journal of Alternative and Complementary Medicine, conducted a pilot study to determine whether group music therapy is effective in improving depression, anxiety and relationships in psychiatric patients. They found that both active involvement (participating in playing of the instruments) and passive involvement (attending a music festival) provided a calming effect and invited the patients to visualize reassuring thoughts producing a state of mental relaxation. Numerous scholarly journal articles highlight the positive effects of music therapy. Used in various settings with different patient types, entertainment has been shown to reduce anxiety, relieve tension, alleviate stress and enhance one’s mood.